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Switched On

SEO & CRO Director

This is an opportunity for a highly experienced individual to join one of Sydney’s leading digital marketing agencies. The role will report directly to Digital Director.

As SEO & CRO Director, you’ll grow the division and develop a strategic vision, whilst providing leadership to the team. You’ll build the agency’s organic search and conversion rate optimisation practices to support aggressive revenue growth and take Switched On to the next level in this space.

Key Requirements

  • Experience leading SEO teams with proven success
  • 8+ years of SEO and CRO experience
  • Strong technical SEO skills, plus experience in delivering marketing strategies with impact
  • SEO and CRO product development experience
  • Experience influencing clients and stakeholders
  • Proficient in Google Analytics
  • Experience improving the user experience of a website, driving a better conversion rate, and running A/B tests
  • Analytical mind and strong attention to detail
  • Strong knowledge of HTML, CSS, and JavaScript
  • Experience with SEO software (Moz, Ahrefs, etc.)
  • Exceptional written and verbal communication skills and confident when presenting your views
  • Ability to work in cross-functional teams, meet deadlines and exceed expectations
  • Passion for SEO, CRO, and digital marketing as a whole


  • Set strategic vision for the SEO & CRO team
  • Work closely with clients to drive their success
  • Design strategies that achieve measurable business outcomes
  • Own SEO and CRO product development innovation
  • Lead, train and grow high-performance team of SEO and CRO specialists
  • Present to clients and prospects regularly
  • Establish strong relationships with clients
  • Support the sales process, including participating in pitches and writing proposals
  • Stay “in-the-know” on SEO and CRO trends, share your own knowledge with the team and clients

Benefits when working at Switched On

  • Competitive Salary + performance bonus
  • WPP share plan
  • Workplace flexibility arrangements
  • Paid Superannuation insurance
  • Subsidised gym membership
  • Subsidised health insurance
  • Drinks and snacks on Friday afternoons
  • Paid Birthday leave
  • Paid charity leave
  • Paid study leave
  • Quarterly social events
  • Industry-leading parental lead
  • Financial support towards tertiary level course

Company Description

Switched On is a marketing agency that unites the best talent from across the industry to deliver business changing results for our clients. We pride ourselves on innovation; standing out among the rest and enabling our clients to do the same.

We are part of WPP, the largest group of marketing and communication agencies in the world.


Send an email to daniel at with why you think you are well suited for this role.